Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
The Science of Shopping - with Behavioral Researcher & Author Paco Underhill
This week’s guest is Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy.
Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:
- How physical stores are evolving in a digital-first world
- The surprising shopper trend reshaping the beauty category
- What AI can’t replicate when it comes to in-store experiences
- The friction points modern brands must solve to win customer loyalty
Whether you're in eCommerce, store design, or brand strategy, this conversation is packed with timeless insights from one of retail’s most influential thinkers.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker