Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Making the Creative Work Harder — with Retail Media Veteran Brian Anthony
This week's guest is Brian Anthony. Brian was in retail media before it was even called retail media. From his early days at Triad, helping launch the first LeBron James campaigns on walmart.com, to his current work shaping strategy across RMNs and brands, Brian brings a wealth of perspective to the evolution of the space.
In this episode, he and Dave talk about:
- The early days of retail media and how far it’s come
- What makes great creative (hint: simplicity, alignment, and execution)
- How to bridge the gap between brand and retailer voice
- Why data is only as good as the creative that brings it to life
- Tips for streamlining approval workflows and avoiding late-stage breakdowns
- What every brand should be asking before launching a campaign
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker