Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
This week Dave is joined by Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every challenge.
Dave and Joanna discuss:
- How to bridge retail media and merchandising teams
- What true customer-centricity looks like in digital retail
- Why asking why is the key to better strategy and collaboration
- How Joanna’s team helps brands deliver personalized, seamless experiences
- What makes AD USA’s retail media offering stand out
Plus: from Halloween treat planning to back-to-school dinners, why the best retailers solve for real life, not just transactions.
To find out more about AD USA's retail media and full-funnel omnichannel capabilities, reach out to a member of their sales team at ad.retail.media.sales@aholddelhaizeusa.com
Connect with Joanna on LinkedIn
Follow Beyond the Shelf on LinkedIn
Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook
Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at sales@itsrapid.io to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker