Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Redefining Skincare on the Digital Shelf – with Advantice Health's Ash McMullen
This week's guest is Ash McMullen, Head of E-Commerce at Advantice Health. At Advantice, Ash leads eCommerce and Amazon strategy for the brands Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin and Domeboro.
Dave and Ash explore:
- How Ash helped scale her dad’s Amazon business before agencies were even a thing
- Why audience and content come before product in today’s innovation cycles
- What it takes to rebrand brick-and-mortar hero products for today’s digital-first world
- Why micro-influencers are gaining ground
- How Ash builds teams that thrive through chaos (and Prime Day curveballs)
Connect with Ash on LinkedIn
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker