Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
How to Win College Consumers – with Snag’s Carter Zwick
This week on Beyond the Shelf, we’re joined by Carter Zwick, Partnerships and Insights Lead at Snag, a retail activation platform helping brands get in front of the Gen Z shopper with smarter sampling and real-world insights.
College students are some of the most valuable—and most overlooked—shoppers in the market today. So how do you reach them early and build brand loyalty that lasts?
Carter shares how his own caffeine habits were shaped in a college dorm room, why brands need to meet students where they are (physically and emotionally), and how to turn sampling into something measurable, actionable, and long-term.
What You’ll Learn:
- Why the college campus is one of the most powerful—and underutilized—marketing arenas
- How early brand experiences shape long-term loyalty
- What new brands can do to win share from legacy competitors
- Why product sampling isn’t just for awareness—it’s a long game
Connect with Carter on LinkedIn
Follow Beyond the Shelf on LinkedIn
Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook
Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at sales@itsrapid.io to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker