Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Modern Puzzles, Smarter Content — with Buffalo Games’ Matt Krueger
Dave’s guest this week is Matt Krueger, SVP of Digital Commerce & Marketplaces at Buffalo Games, home to some of the most beloved puzzles and games in North America.
Matt shares how he’s helping bring a modern, data-driven approach to a classic category — from keeping content fresh across thousands of SKUs to using AI and creative experimentation to stay ahead of platform changes.
He and Dave dig into how Buffalo Games balances storytelling with analytics, why creative inspiration sometimes comes from outside your own category, and what it takes to keep a “low-velocity” product exciting on the digital shelf.
Listen for an inside look at how digital strategy, content innovation, and AI are reshaping the puzzle aisle.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker