Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Functional Foods in an Omnichannel World — with Kettle & Fire’s Niccolò Gloazzo
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Dave’s guest this week is Niccolò Gloazzo, Senior Director of Media & Omnichannel at Kettle & Fire, the brand that helped pioneer shelf-stable bone broth and functional soups.
Niccolò shares how Kettle & Fire grew from a digitally native brand into a national retail presence, and what it takes to manage DTC, Amazon, retail media, and in-store growth as a single, connected system.
The conversation covers why starting in DTC can create leverage across other channels, how reviews and content portability drive performance, and how retail media has evolved into a full-funnel growth engine. Niccolò also shares how seasonal moments, creative testing, and AI-driven planning are shaping the brand’s approach to modern commerce.
Connect with Niccolò on LinkedIn
Follow Beyond the Shelf on LinkedIn
Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook
Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at sales@itsrapid.io to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker