Beyond The Shelf

Experiment More and See What Happens— with Tenacity Venture Capital’s Ben Narasin

Episode 107

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0:00 | 32:05

Dave’s guest this week is Ben Narasin, Founder and General Partner of Tenacity Venture Capital. Ben is a venture capitalist and longtime entrepreneur who invests at the intersection of technology, commerce, and consumer behavior — with a career spent backing (and building) companies that shape how brands sell and operate in a digital-first world.

In this episode, Dave and Ben talk about how the VC lens on commerce has evolved, why “AI strategy” is quickly moving from curiosity to ROI scrutiny, and what founders and operators should do as the pace of change accelerates. Ben shares a pragmatic framework: empower teams to test, pilot, and measure quickly — because you can’t research your way into winning with emerging technology.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker