Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Driving Growth Through Customer-First Retail Media – with Tesco Media’s Stephen Shepherd
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This week on Beyond the Shelf, Dave sits down with Stephen Shepherd, Head of Strategy & Consulting at Tesco Media, to explore how retail media has evolved from a tactical revenue stream into a strategic growth engine.
With nearly two decades in the space — beginning with Dunnhumby’s early retail media initiatives — Stephen brings a data-first perspective to how retailers and brands should think about customer experience, creative, and measurement.
In this episode, Dave and Stephen discuss:
- Why retail media must stay customer-first (not tech-first)
- The “win-win-win” model: retailer, brand, and customer
- How creative storytelling and data science overlap
- The importance of micro-decisions across the customer journey
- Where AI is quietly solving operational complexity
- Why ROAS may not be the right north star anymore
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker