Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
BTS Live from the WBR Commerce Media Brand Summit: Andrew Groom (The Wine Group)
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This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.
In this minisode, Dave speaks with Andrew Groom, Senior Director of Digital Marketing and Ecommerce at The Wine Group, about how AI is helping brands optimize audiences and creative, and how the company is partnering with It’sRapid to accelerate campaign development and ecommerce content iteration.
They also discuss innovation in ready-to-drink beverages, managing large product portfolios across retailers, and how digital campaigns are increasingly connecting with in-store moments.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker