Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
BTS Live from the WBR Commerce Media Brand Summit: Michele McNamara (Newell Brands)
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This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.
Dave speaks with Michele McNamara, Director of Digital Commerce & Omni Activation at Newell Brands, about how brands are thinking about measurement, incrementality, and mobile-first shopper behavior.
They also discuss Newell’s work with It’sRapid on mobile hero imagery, and how optimizing for mobile discoverability is helping drive stronger performance with retail partners, by making products easier to find and more relevant in the moment.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker