Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
BTS Live from the WBR Commerce Media Brand Summit: Celia Van Wickel (Russell Stover)
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This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.
Dave speaks with Celia Van Wickel of Russell Stover about how brands are evolving their commerce media strategies — from expanding search across retailers to shifting KPIs beyond ROAS toward share of voice, new-to-brand, and incrementality.
She also shares how her team is scaling retail media and digital shelf content with limited resources, and how Russell Stover is partnering with It’sRapid to streamline creative production, adapt content across retailers, and drive more consistent performance across seasonal campaigns.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker