Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
BTS Live from the Commerce Media Brand Summit: Skye Frontier (Incremental)
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This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the Commerce Media Brand Summit in Atlanta.
Dave speaks with Skye Frontier of Incremental about the evolving role of measurement in retail media.
As budgets expand beyond shopper and trade into brand investment, brands are being held to a higher standard — shifting from ROAS to incrementality and focusing on true business impact.
Skye shares how brands are moving beyond last-touch attribution, embedding new measurement frameworks across workflows, and rethinking how retail media drives growth across the full portfolio.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker