Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
BTS Live from the Commerce Media Brand Summit: Jack Kneuper (Perdue Farms)
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This episode is part of our BTS Live miniseries, featuring quick conversations recorded on the show floor at the WBR Commerce Media Brand Summit in Atlanta.
Dave speaks with Jack Kneuper of Perdue Farms about the evolving role of performance marketing in a fragmented, omnichannel landscape.
As the traditional funnel breaks down, brands must ensure every touchpoint — from CTV to retail media to in-store — is working together to drive results.
Jack shares how Perdue is prioritizing creative quality across channels, leaning into more authentic content to engage younger audiences, and using AI to automate reporting and improve operational efficiency.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker