Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
BTS Live from the Digital Shelf Summit: Kevin Creese (Wastequip)
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We're LIVE from DSS 2026 in Atlanta! First up, Dave catches up with Kevin Creese, Director of Ecommerce at Wastequip.
Kevin shares how Wastequip is approaching AI adoption in a practical, operator-first way—focusing on automating repeatable workflows and avoiding overcomplication early on. He also breaks down how their new interactive parts catalog is transforming the way their team manages content and serves customers.
Through their partnership with It’sRapid, Wastequip has been able to quickly launch and scale a dynamic catalog experience across hundreds of SKUs—empowering internal teams to manage updates seamlessly through Salsify and deliver a more intuitive buying experience.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker