Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Asking Better Questions of Your Data — with John Santaferraro
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This week, Dave speaks with John Santaferraro, CEO & Founder of Santaferraro Consulting, and host of The Digital Analyst Podcast.
John shares how AI is transforming retail, ecommerce, and digital strategy — from the shift from traditional data stacks to AI stacks, to the rise of agentic AI and AI-powered search.
The conversation also explores how leaders can use AI as a strategic thought partner, why AI search is changing discovery and SEO, and what retailers need to rethink as commerce becomes increasingly AI-driven.
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker