Beyond The Shelf
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Beyond The Shelf
Building a Smarter Beverage Business - with Waiākea's Daniel Kleinkopf
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This week, Dave speaks with Daniel Kleinkopf, VP of Marketing & Technology at Waiākea Hawaiian Volcanic Beverages.
Daniel shares how Waiākea is growing across ecommerce, retail, Amazon, international expansion, and brand marketing — while staying grounded in its core pillars of health, sustainability, and ethical impact.
The conversation covers how Waiākea thinks about content by channel, why the brand leans on authentic Hawaiian creators and athlete ambassadors, and how the team is using AI across the organization — from everyday productivity to supply chain and inventory decisions.
Topics covered:
- Waiākea’s brand story and sustainability mission
- Ecommerce, Amazon, and DTC strategy for beverage
- Content creation across retail, ecommerce, and social channels
- The Japan launch and adapting messaging for local markets
- Athlete ambassadors and creator partnerships
- Practical AI use cases across marketing, operations, and supply chain
Connect with Daniel on LinkedIn
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker