SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Latest Episodes
Safe by Design: How the 2026 CRSA Playbook is Changing the Game for Host Cities
When we talk about host city readiness, we often focus on hotels, venues, and transit. But in 2026, there is a new "must-have" for every RFP: a comprehensive child safeguarding strategy. In this episode, we sit down with Katie Hanna...
Symposium Sessions: Jon Tibbs, The Strategy of Sport: How Geopolitics Shapes Host Cities
Live from Las Vegas, this is Symposium Sessions, featuring exclusive interviews and educational highlights from the 2026 Sports ETA Symposium. Join us as we dive into the latest trends in sports events and tourism with the industry’s top leader...
Leading at Full Speed with Latasha Causey
In this episode, we sit down with Latasha Causey, President of Phoenix Raceway and the first African American woman to hold that title in NASCAR history. Ahead of her keynote address at the 2026 Women’s Summit, Latasha pulls back the curtain on...
Beyond the Bayou: How Baton Rouge is Redefining the "Big Event" City
When the final ball rolled at the 2025 USBC Open Championships, Baton Rouge didn't just celebrate a tournament; they celebrated a $125 million economic victory. But how does a destination turn a 150-day marathon event into a repeata...
The Confidence Playbook: Scaling Your Goals with Emily Jaenson
Join us for a high-energy debrief with Emily Jaenson, keynote speaker and best-selling author. Fresh off her Women’s Summit address, Emily joins the Sports ETA SEEN podcast to share her "Let’s Go!" philosophy. We dive into her journ...