SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Latest Episodes
Designing the Destination: Architecture, Economics, and the Vision Behind Bluhawk with Bart Lowen
In this episode, we sit down with Bart Lowen, Price Brothers' VP of Development, to explore the massive shift in sports tourism: the rise of the mixed-use district. Using projects like Bluhawk and the North River District as b...
The Comeback Playbook: From Natural Disaster to Sports Destination
What happens when a natural disaster threatens to wipe your destination off the map? You don’t just rebuild—you reinvent.In this episode, we sit down with the powerhouse team from North Little Rock Tourism to unpack one of the most insp...
From Confidence to Community: A WISE Arizona Roundtable
Following their impactful panel at the recent Women’s Summit, we are going behind the scenes with three powerhouse leaders from WISE Arizona. In this episode, Yolanda Mendez, MBA, SPHR, is the Vice President of Human Res...
Inside the 2026 Sports ETA State of the Industry Report with Tourism Economics
In this episode, we’re joined by Greg Pepitone, Associate Director at Tourism Economics, to unpack the findings from the groundbreaking 2026 State of the Industry Report presented ...
Beyond the Game: Inside the New NCAA Bid Cycle with Anthony Holman
What does it take to bring the magic of an NCAA Championship to your city? In this episode, we sit down with Anthony Holman, Vice President of Championships and Alliances at the NCAA, to discuss the incredible economic and community impact of h...