SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
Episodes
140 episodes
More Than a Game: The Year-Round Impact of Special Olympics
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Inclusion isn't an event; it's a lifest...
What's Next for Sports ETA? The New Chairman's Vision for the Industry
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.The sports events and tourism industry ...
Beyond the Boots: The High-Stakes Strategy of Fort Worth Sports
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.The West is Wide Open—and It's Winning....
From Data to Decisions: How Active Insight is Changing Sports Tourism
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Sports tourism leaders are constantly b...
Designing the Destination: Architecture, Economics, and the Vision Behind Bluhawk with Bart Lowen
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we sit down with Bart ...
The Comeback Playbook: From Natural Disaster to Sports Destination
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.What happens when a natural disaster th...
From Confidence to Community: A WISE Arizona Roundtable
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Following their impactful panel at the ...
Inside the 2026 Sports ETA State of the Industry Report with Tourism Economics
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we’re joined by Greg P...
Beyond the Game: Inside the New NCAA Bid Cycle with Anthony Holman
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.What does it take to bring the magic of...
At the Top of Her Game: Rachel Rogers on Leadership, Impact, and Recognition
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we sit down with the 2...
Safe by Design: How the 2026 CRSA Playbook is Changing the Game for Host Cities
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.When we talk about host city readiness,...
Jon Tibbs, The Strategy of Sport: How Geopolitics Shapes Host Cities
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Live from Las Vegas, this is Symposium ...
Leading at Full Speed with Latasha Causey
In this episode, we sit down with Latasha Causey, President of Phoenix Raceway and the first African American woman to hold that title in NASCAR history. Ahead of her keynote address at the 2026 Women’s Summit, Latasha pulls back the curtain on...
Beyond the Bayou: How Baton Rouge is Redefining the "Big Event" City
When the final ball rolled at the 2025 USBC Open Championships, Baton Rouge didn't just celebrate a tournament; they celebrated a $125 million economic victory. But how does a destination turn a 150-day marathon event into a repeata...
The Confidence Playbook: Scaling Your Goals with Emily Jaenson
Join us for a high-energy debrief with Emily Jaenson, keynote speaker and best-selling author. Fresh off her Women’s Summit address, Emily joins the Sports ETA SEEN podcast to share her "Let’s Go!" philosophy. We dive into her journ...
When the Clock Starts: A Masterclass in VIP Security & Transportation
When a high-profile motorcade enters your city, the margin for error disappears. For event planners and local officials, hosting a VIP isn’t just a logistical task—it’s a high-stakes performance under a global microscope. Whether you are managi...
How to Maximize Your Sports ETA Membership featuring Raelyn Dessart and Jordan Dillon
Sports ETA is home to more than 800 member organizationsacross destinations, rights holders, and industry partners—but are members fully taking advantage of everything the association offers?In this episode of SEEN Saturday, we sit d...
Beyond the Endzone: The Future of Destination Partnerships
Youth football is evolving, and the traditional tournament model is being left behind. In this kick-off session for the 2026 season, we outline the exact roadmap for destinations looking to partner with Legends2Legacy. We discuss the six core p...
Tempe’s Playbook for Modernizing a Sports Destination
In this episode, we sit down with the team from Tempe to pull back the curtain on what it actually takes to evolve a national sports tourism powerhouse. While Tempe has long been a staple in the regional and national landscape, staying at the t...
Winning the Bid: How to Land a USA Fencing National Championship
Landing a national event requires more than just a great venue—it requires a strategic partnership. This week, we sit down with USA Fencing’s Director of Events, Glen Hollingsworth, to discuss the scale and complexity of modern fencing tourname...
From Local 5Ks to National Brands: The Logistics of Large-Scale Event Success
What happens when you trade 22 years of high-stakes police work for the adrenaline-fueled world of professional triathlon racing?In this episode of the SEEN Saturday Series, host Kathrine Nero sits down with Jason Chance, the powerhouse ...
More Than Just Hotel Rooms: The New Math of Sports Tourism
When a city hosts a marathon or an Ironman, the spotlight usually shines on the elite finishers and the local heroes. But behind the scenes, there is a complex, high-stakes choreography happening between event producers and local governments.&n...
The Science of NIL: Using Psychology to Unlock Athlete Value
We’ve all heard of Name, Image, and Likeness (NIL), but the conversation is changing. It’s no longer just about who has the most followers on Instagram—it’s about who has the most sustainable brand DNA.In this episode of the SEEN Sat...
The AI Blueprint: Strategic Insights on Innovation from Brand USA
In this episode, we sit down with Janette Roush, the powerhouse behind Brand USA’s AI strategy.As the industry’s first Chief AI Officer for a national DMO, Janette bridges the gap between complex technology and practical application for ...
The Road to Milano Cortina: Decoding the Impact of the 2026 Winter Games
Christine Brennan isn’t just a journalist; she is a chronicler of the most significant shifts in sports history. From covering 21 consecutive Olympic Games—including the era-defining scandals and triumphs of the Winter Games—to breaking the new...