SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
Episodes
106 episodes
Redefining Spokane’s Sports Identity: Inside “The Fifth Season” with Keytra Lewis
How do you turn a traditionally slow tourism season into a powerhouse sports destination moment? Spokane Sports did just that with The Fifth Season — the region’s first branded indoor track and field season. In this episode, we sit ...
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Season 3
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Episode 42
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10:52
The Cultural Personality of Place: Turning Assets into Events: A 4S Summit follow up with Dr. Jen Fry
Did you catch Dr. Jen Fry's breakout session during the 2025 4S Summit? If so, get ready for a refresh of the nuggets of wisdom she shared! And if not, buckle up! Dr. Fry first joined us at the 2025 Sports ETA Symposium where she le...
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Season 3
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Episode 41
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19:56
Brave Your Fear: A 4S Summit presentation
Still riding the high from 4S Summit? You're in luck! Crista Samaras, Founder of Brave Enterprises joins Kathrine to chat about her powerful presentation, “Brave Your Fear.”Crista is warm and demanding, deeply strategic and wildly ...
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Season 3
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Episode 40
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15:12
From Tragedy to Triumph: Resilience, Leadership, and the Power of Sport
This week on SEEN, we’re joined by Brad Snyder, Deputy Director of the Stockdale Center for Ethical Leadership, US Paralympic athlete, and retired U.S. Navy EOD officer. His story redefines resilience. Originally scheduled to be a keynote speak...
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Season 3
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Episode 39
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14:35
From the NFL Draft to training war veterans: A conversation with Adaptive Training Foundation Founder, David Vobora
This week, Adaptive Training Foundation Founder/CEO, David Vobora joins Kathrine for a compelling conversation about identity, athleticism, and the power of community.In January of 2014, David Vobora, a 5-year veteran of the NFL, met US ...
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Season 3
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Episode 38
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13:10
Team IP: Capturing the spirit of your organization
In this episode of SEEN Saturday Series, host Kathrine Nero welcomes Terra Alphonso from Team IP to dive into how merchandising can amplify the identity and culture of sports organizations. You’ll hear how Team IP became Sports ...
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Season 3
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Episode 37
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13:00
Rico Solutions: Empowering Organizations & Inspiring Change
Be Better. Do Better. Think Better. That's the lesson Rico Tesio, the Founder and CEO of Rico Solutions wants you to take away after listening to this episode.You're probably familiar with Rico Solutions, becaue they've produ...
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Season 3
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Episode 36
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24:17
TrackTown USA: Creating a home for athletes across the world
We're sprinting through these Fall episodes and today, we'll join Kathrine and The CEO of TrackTown USA, Michael Reilly.TrackTown USA, Inc. is a non-profit organization committed to setting a standard of excellence in the sports of track...
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Season 3
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Episode 35
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14:07
Hosting The NCAA Women's Final Four: An inspiring chat with Visit Tampa Bay's VP of Events
Join us this week as we dive into the power of Women's Sports!Tampa Bay Sports Commission's VP of Events, Claire Lessinger will join Kathrine to talk about hosting the Women's Final Four. Claire was an integral leader in the ...
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Season 3
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Episode 34
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23:03
AI: How can it help me? and How do I get started?
Welcome back!Our SEEN Summer School Series has wrapped up and we're ready to dive into fresh episodes this Fall. We kick it off this week with Andrew Davis, a bestselling author and internationally acclaimed keynote speaker.<...
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Season 3
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Episode 33
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16:25
SEEN Summer School Sessions: Sports Tourism in the Heart and Soul of the Caribbean
Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day....
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Season 3
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Episode 32
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8:45
SEEN Summer School Sessions: Building a sports market near the San Francisco Bay Area
Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day....
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Season 3
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Episode 31
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13:27
SEEN Summer School Sessions: A passion for sports served up Cincinnati-style
Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to dayO...
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Season 3
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Episode 30
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9:38
SEEN Summer School Sessions: The Best Sports Business Cities
Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day....
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Season 3
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Episode 29
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11:20
SEEN Summer School Sessions: 14.3 million annual visitors and the draw of Warren County, Ohio
Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium. SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day....
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Season 3
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Episode 28
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8:09
SEEN Summer School Sessions: Leveraging AI and data to transform Sports Tourism
Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium. SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day....
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Season 3
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Episode 27
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15:43
SEEN Summer School Sessions: "Everything is new in Austin!"
Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium.SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day.<...
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Season 3
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Episode 26
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10:58
SEEN Summer School Sessions: High Stakes, Hard Falls, Huge Wins
Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day.
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Season 3
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Episode 25
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13:45
SEEN Summer School Sessions: The Athlete Experience
Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day.
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Season 3
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Episode 24
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13:22
SEEN Summer School Sessions: Partnerships and Mentoring
Join us this summer for a special series, recorded live at the 2025 Sports ETA SymposiumSEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day....
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Season 3
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Episode 23
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14:03
Creating memorable getaways with Shores & Islands Ohio
Welcome back!This week, we take a trip to Northern Ohio for a beach getaway.. (yes, you read that right!)Shores & Islands Ohio's Sports Tourism Coordinator, Jon Limber will share why a visit to "The Key West of the Midwest" wi...
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Season 3
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Episode 22
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14:20
Symposium Roundup: Woman of the Year award winner
Join us for our final Symposium Roundup episode, recorded live at Symposium!Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, an...
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Season 3
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Episode 21
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11:19
Symposium Roundup: Award Winner, Greater Columbus Sports Commission
Coming to you live from Sports ETA Symposium!Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of...
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Season 3
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Episode 20
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14:47
Symposium Roundup: An interview with the recipient of The Sports Legacy Fund
Coming to you live from Sports ETA Symposium!Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of...
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Season 3
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Episode 19
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10:45
Symposium Roundup: Award Winner, Corpus Christi Sports Commission
Coming to you live from Sports ETA Symposium!Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of...
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Season 3
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Episode 18
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11:49