SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
Episodes
79 episodes
Symposium Roundup: Sports ETA CEO, John David on Symposium and a newly-released report!
Coming to you live from Sports ETA Symposium!Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of ...
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Season 3
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Episode 15
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9:59
Inside the Mind of a Rights Holder: What Stands Out at Symposium Appointments
As the Sports ETA Symposium approaches, it’s time to step up your game and make the most of your appointments. In this episode, we’re joined by 3STEP’s Tony Leko, a rights holder, who shares insights on what he looks for during one-on-one appoi...
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Season 3
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Episode 14
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14:59
Inside the Mind of a Rights Holder: What Stands Out at Symposium Appointments
As the Sports ETA Symposium approaches, it’s time to step up your game and make the most of your appointments. In this episode, we’re joined by Patrick Cansfield, the Director of Development at American Junior Golf Association. Hear...
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Season 3
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Episode 13
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12:43
Inside the Mind of a Rights Holder: What Stands Out at Symposium Appointments
As the Sports ETA Symposium approaches, it’s time to step up your game and make the most of your appointments. This week, Game Day Communications CEO Jackie Reau joins us to kick off this series ahead of Symposium. Justi...
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Season 3
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Episode 12
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16:05
Engage, Persuade, Succeed: Developing a Compelling Presentation that Resonates with your Audience
Whether you consider yourself a public-speaking pro, or someone who needs a pep talk before giving a presentation in front of a crowd of 1 or 1,000, this episode is for you!This week, we welcome back David Sheller, the Founder of Sheller...
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Season 3
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Episode 11
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16:16
Industry news: A conversation with Jay Holder, the Executive Director of Running USA
Join us this week for a conversation with Jay Holder, the Executive Director of Running USA!Kathrine and Jay will discuss Running USA's Top Races report for 2024, and what runners and host cities are looking for.So, what did Jay a...
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Season 3
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Episode 10
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10:20
Hosting The NCAA® First Four® with Destination Dayton
Did you know...During the month of March, Dayton, Ohio is recognized as the "Epicenter of College Basketball"?All eyes will be on the City as it welcomes the NCAA® First Four® back to the University of Dayton Arena this spring.Ahe...
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Season 3
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Episode 9
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18:32
Meet Sports ETA's 2025 Executive of the Year, Michael Guswiler
Join us this week for a chat with Sports ETA's recently-named 2025 Executive of the Year!Mike Guswiler, the President of West Michigan Sports Commission chats with host, Kathrine Nero about this prestigious honor, recognizing his l...
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Season 3
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Episode 8
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12:47
"Rise. Reach. Rally.": Hear from Sports ETA's Women's Summit Keynote Speaker, Dr. Ashleigh Huffman
Sports ETA's Women's Summit is just around the corner (April 2 - 4 in Tampa, FL) and ahead of the popular event, we're speaking with Keynote Speaker, Dr. Ashleigh Huffman.Learn more about the work Dr. Huffman does as the VP of Global Eng...
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Season 3
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Episode 7
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14:20
Destination Branding & Marketing Campaign OTY Winner
Join us for a chat this week with Maryland SC President, Terry HasseltineHis resume includes seats on the boards of: Maryland Tourism Coalition; Fair Hill Organizing Committee; Maryland Cycling Classic; Experience Prince George’s; US Spo...
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Season 3
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Episode 6
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15:13
Behind the Scenes of the NCAA Women’s Final Four
Have you ever wondered what it takes to plan, produce, and pull off NCAA women's basketball events (including March Madness!).This week, walk through the process with Director of NCAA Women's Basketball, Amy Reis and our podcast host, Ka...
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Season 3
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Episode 5
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19:07
The Bluhawk Blueprint: Learn from the team behind a massive youth sports venue, promising fun for everyone
Can you really have it all? The creators of Bluhawk facility in Overland Park, Kansas think so!This week, hear from Greg Jackson, the GM of AdventHealth Sports Park at BluHawk on the opening of the city's newest facility - a destination...
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Season 3
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Episode 4
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13:34
2025 Sponsorship Trends with industry leader, Paula Beadle
What are the top sponsorship trends that will shape 2025?Are there specific industries or brands that are leading the way in redefining sponsorship strategies?How are technologies like AI impacting sponsorship deals?All ...
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Season 3
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Episode 3
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19:44
White Paper Series - Unlocking the Value of Earned Media
Join us this week and jump into the latest White Paper!Host, Kathrine Nero chats with the CEO of Game Day Communications, Jackie Reau. Reau is our expert contributor on Sports ETA's most recent White Paper on unlocking the valu...
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Season 3
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Episode 2
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13:19
USA Pickleball's 2024 success and what's to come in 2025
Dive into the hottest sport around with Host, Kathrine Nero and USA Pickleball's CEO Mike Neely.USA Pickleball recently announced an economic impact of $3.6 million from 2024's Biofreeze National Championships! - this sport is on fire a...
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Season 3
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Episode 1
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18:05
2024's top episode: Final Four, Super Bowl, March Madness & more (March 2, 2024)
For our year-end episodes, we're looking back at 2024's top episodes! This week, listen in as host, Kathrine Nero chats with Indiana Sports Corp's VP of Bids & External Affairs, Melissa Thompson. Known for...
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Season 2
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Episode 63
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11:09
Looking toward 2025 - Trends to watch with President and CEO John David
Sports ETA's President and CEO, John David joins Kathrine Nero this week for a can't-miss episode!John and Kathrine will chat about the success of 2024, including membership growth, event participation, and more.
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Season 2
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Episode 62
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14:48
2024's top episode: Meet 4S Award Winner - Erie Sports Commission (Feb 3, 2024)
For our year-end episodes, we're looking back at 2024's top episodes! This week, join us and listen in as host, Kathrine Nero chats with Ben Huggler, the Director of Event Services at Erie Sports Commission. This episode w...
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Season 2
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Episode 61
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12:38
A/V best practices and lessons learned: How audio can make or break your presentation
Today, learn from Sports ETA's Visual Communication Advisor about audio/visual production and how it can make or break your presentations. Budget Constraints - How you can effectively balance the need for high-quality AV producti...
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Season 2
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Episode 60
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13:55
Merchandising Mastery: recapping Sports ETA's white paper
Are you maximizing your brand’s revenue potential? Our latest podcast on the merchandise white paper helps you learn how to create a customized brand solution through merchandise sales.Join Host Kathrine Nero and Team IP Sports...
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Season 2
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15:17
DAV: How an organization who assists 1 million members hosts successful, impactful events
How does an organization with nearly 1 million members plan and execute successful events? You'll hear all about it in this week's episode.Host, Kathrine Nero talks with DAV'S National Voluntary Services Director, John Kleindienst...
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Season 2
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Episode 58
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12:54
Sports ETA's mentoring program: A mentor and mentee share the personal and professional benefits
If you're looking for an inspirational podcast episode, look no further!This week, Kathrine Nero talks with two Sports ETA members who've gained valuable knowledge and lessons within Sports ETA's Mentoring program.Learn from Ell...
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Season 2
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Episode 57
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18:20
Highlight Reels: How to develop engaging highlight videos with David Sheller
David Sheller is back for a special mid-week episode!Today, learn from Sports ETA's Visual Communication Advisor about creating and showcasing impactful highlight reels. Whether you're a pro or novice, there are a ton of to...
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Season 2
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16:24
Hosting FIFA Club World Cup: A chat with Greater Orlando Sports' Jason Siegel
Is FIFA Club World Cup headed to your city? Whether you're in the planning stages, or working to be selected for the next big event, you'll love this episode.The City of Orlando was recently chosen as a host city and will host ...
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Season 2
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Episode 56
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17:58
CE Summit 2025: A conversation with our hosts
Are you attending CE Summit next year? The City of Fort Worth, Texas will host the annual event, and city leaders tell us they're ready for you!This week, hear from Jason Sands, the Executive Director/VP of Sports for Fort Wort...
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Season 2
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Episode 55
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11:58