
SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
Episodes
Engage, Persuade, Succeed: Developing a Compelling Presentation that Resonates with your Audience

Industry news: A conversation with Jay Holder, the Executive Director of Running USA

Hosting The NCAA® First Four® with Destination Dayton

Meet Sports ETA's 2025 Executive of the Year, Michael Guswiler

"Rise. Reach. Rally.": Hear from Sports ETA's Women's Summit Keynote Speaker, Dr. Ashleigh Huffman

Destination Branding & Marketing Campaign OTY Winner

Behind the Scenes of the NCAA Women’s Final Four

The Bluhawk Blueprint: Learn from the team behind a massive youth sports venue, promising fun for everyone

2025 Sponsorship Trends with industry leader, Paula Beadle

White Paper Series - Unlocking the Value of Earned Media

USA Pickleball's 2024 success and what's to come in 2025

2024's top episode: Final Four, Super Bowl, March Madness & more (March 2, 2024)

Looking toward 2025 - Trends to watch with President and CEO John David

2024's top episode: Meet 4S Award Winner - Erie Sports Commission (Feb 3, 2024)

A/V best practices and lessons learned: How audio can make or break your presentation

Merchandising Mastery: recapping Sports ETA's white paper

DAV: How an organization who assists 1 million members hosts successful, impactful events

Sports ETA's mentoring program: A mentor and mentee share the personal and professional benefits

Highlight Reels: How to develop engaging highlight videos with David Sheller

Hosting FIFA Club World Cup: A chat with Greater Orlando Sports' Jason Siegel

CE Summit 2025: A conversation with our hosts

How Sports Tourism Fuels Breast Cancer Awareness and Support: Simple ways to engage your audience and enact change

ESPN's College GameDay: The preps, plans and lessons you can apply to your big events

Hosting the NCAA Women's Final Four: A conversation with David Gilbert of Cleveland Sports Commission

Confidence in public speaking and presentation development: A conversation with David Sheller
