SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
Episodes
151 episodes
The Sports Biz Engine: Why Atlanta is America’s No. 1 Sports Business City
Sixty years after building a ballpark to entice the Braves to move south, Atlanta has officially been named the No. 1 Sports Business City in America by the Sports Business Journal. Outperforming massive media markets and tradition...
Beyond the Final Whistle: How Richmond Region Tourism Redefines Sports Partnerships
What happens when seven jurisdictions team up instead of competing against one another? In this episode, we sit down with Danny Bonifas (Director of Sports & Events) and Gerald K. Taylor (Sports Sales & Events Manager) from Richmond Reg...
Gymnastic City USA: Greg Fante on Louisville’s Historic 2028 Olympic Trials Win
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode of Symposium Sessions...
Tackling the Future: Mick Hogan on Bringing the Rugby World Cup to the US
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. In this special episode of Symposium Ses...
Ice, Cameras, Action: The Future of Skating
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.What does it take to turn a traditional...
Small Town, Big Game: The Kernersville Model for Sports Tourism
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Think your department is too small to m...
Relationships over Code: The EventConnect Blueprint
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we sit down with Sarah...
Legacy in Motion: Sonesta’s Playbook for the Modern Sports Traveler
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Hospitality meets high performance in t...
From Blueprint to Boots on the Ground: The Reality of Sustainable Events
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Strategy is nothing without a solid pla...
The ROI of Play: Investing in Community Demand Generators
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we explore the rapid t...
The Monroe Momentum: Facilities, Food, and Family
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we explore the charm, ...
More Than a Game: The Year-Round Impact of Special Olympics
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Inclusion isn't an event; it's a lifest...
What's Next for Sports ETA? The New Chairman's Vision for the Industry
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.The sports events and tourism industry ...
Beyond the Boots: The High-Stakes Strategy of Fort Worth Sports
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.The West is Wide Open—and It's Winning....
From Data to Decisions: How Active Insight is Changing Sports Tourism
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Sports tourism leaders are constantly b...
Designing the Destination: Architecture, Economics, and the Vision Behind Bluhawk with Bart Lowen
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we sit down with Bart ...
The Comeback Playbook: From Natural Disaster to Sports Destination
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.What happens when a natural disaster th...
From Confidence to Community: A WISE Arizona Roundtable
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Following their impactful panel at the ...
Inside the 2026 Sports ETA State of the Industry Report with Tourism Economics
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we’re joined by Greg P...
Beyond the Game: Inside the New NCAA Bid Cycle with Anthony Holman
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.What does it take to bring the magic of...
At the Top of Her Game: Rachel Rogers on Leadership, Impact, and Recognition
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we sit down with the 2...
Safe by Design: How the 2026 CRSA Playbook is Changing the Game for Host Cities
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.When we talk about host city readiness,...
Jon Tibbs, The Strategy of Sport: How Geopolitics Shapes Host Cities
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Live from Las Vegas, this is Symposium ...
Leading at Full Speed with Latasha Causey
In this episode, we sit down with Latasha Causey, President of Phoenix Raceway and the first African American woman to hold that title in NASCAR history. Ahead of her keynote address at the 2026 Women’s Summit, Latasha pulls back the curtain on...
Beyond the Bayou: How Baton Rouge is Redefining the "Big Event" City
When the final ball rolled at the 2025 USBC Open Championships, Baton Rouge didn't just celebrate a tournament; they celebrated a $125 million economic victory. But how does a destination turn a 150-day marathon event into a repeata...