SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
"A process like none other": FIFA World Cup Planning from a Host City perspective.
As one of the most diverse destinations in America, the City of Dallas will utilize the power of the FIFA World Cup™ to bring communities together to showcase the city to the world.
Monica Paul, the Executive Director for the Dallas Sports Commission plays an essential role in these plans.
As the Executive Director for the Dallas Sports Commission, Monica works to implement bid strategies and marketing programs that enhance Dallas' acquisition of sports competitions and events, including solicitation of Olympic, professional, collegiate and amateur sports. Paul also works closely with professional leagues, the NCAA, Olympic National Governing Bodies and amateur sports federations, promoting Dallas as a premier destination for events, conventions and meetings.
This episode is full of nuggets of wisdom as Monica and Kathrine discuss the preps & plans to host such a massive event, and practical lessons that all cities can learn from!