SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
A chat with Sports ETA Board member, Frank Lett
In this week's episode, meet the President and Chief Tourism Officer of Visit Kingsport, Frank Lett.
Learn from Frank as he and Host, Kathrine Nero chat about his experience (decades!) in the sports tourism industry.
Frank was part of a team who increased the number of events on Kingsport's calendar from 9 to upwards of 30! He'll explain the teamwork it took to make that happen for the small town of Kingsport (population: 55k)
Does Frank have advice for teams and small towns? Of course!
Tune in for his nuggets of wisdom.