SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
When Taylor Swift's Eras Tour stops in your town: Plans, Preps, and how you can apply this advice to your events
Taylor Swift.
Her name evokes legions of fans covered in glitter, scream-singing the pop star's hits, trading friendship bracelets as they make their way through dance parties in the middle of her concerts.
When her Eras Tour was announced, fans were in a frenzy and cities started plans and preparations to welcome one of the biggest superstars in the world and thousands of her fans.
How did Cincinnati handle the two-day stop of The Eras Tour in the Queen City? How can you apply these lessons to your big events? Listen in as the CEO of Game Day Communications, Jackie Reau shares the planning, preps, and lessons learned with host, Kathrine Nero.
#Swiftie or not, this behind-the-scenes look at the magic it takes to pull off the Taylor Swift experience is an episode you can’t miss!