SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
How Sports Tourism Fuels Breast Cancer Awareness and Support: Simple ways to engage your audience and enact change
Breast Cancer Awareness Month. It's so much more than turning your company logo pink.
This week, we're talking about the actions your organization can take to enact real change.
Host Kathrine Nero and Beth Porreca, the Senior Director of Strategic Operations at USA Football will chat about the role organizations and sports teams play in raising awareness and support throughout the month of October.
The two speak from experience, as both beat breast cancer and are actively involved in advocacy, awareness, and breast cancer support groups.
Additionally, hear insights from Beth's team and the events they've hosted, how sports tourism boosts local economies while supporting a global cause, and the inspiring stories of athletes and fans uniting for breast cancer awareness.
About USA Football:
Based in Indianapolis, Ind., USA Football is the non-profit governing body of American football in the United States, the sole US member of the International Federation of American Football, and a recognized sports organization of the US Olympic & Paralympic Committee. USA Football is the organization responsible for creating and leading the national teams that will represent our country in international competitions, including the Olympics. the governing body, USA Football designs and delivers premier educational, developmental and competitive programs aimed at growing and advancing this amazing sport – including flag and tackle disciplines. USA Football partners with medical, child development, long-term athlete development and football subject matter experts to establish best practices, set standards for coaching, player development and athlete safety and support positive football experiences for youth, high school and other amateur players.