SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Merchandising Mastery: recapping Sports ETA's white paper
Are you maximizing your brand’s revenue potential? Our latest podcast on the merchandise white paper helps you learn how to create a customized brand solution through merchandise sales.
Join Host Kathrine Nero and Team IP Sports CEO and Founder, Randy Sparks as they cover topics which include:
- Increased Revenue: Merchandise sales provide an additional revenue stream that can significantly boost your event’s financial performance.
- Enhanced Fan Engagement: Offering event-specific merchandise creates a deeper connection between fans and the event, enhancing their overall experience.
- Brand Visibility: Branded merchandise acts as a walking advertisement, increasing visibility and awareness of your event.
- Memorabilia: Merchandise serves as a tangible memento, allowing attendees to relive their experience long after the event has ended.
- Data Collection: Merchandise sales can provide valuable data on consumer preferences and behaviors, informing future marketing strategies.
View the White Paper here: https://bit.ly/3YLJSpk