SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
White Paper Series - Unlocking the Value of Earned Media
Join us this week and jump into the latest White Paper!
Host, Kathrine Nero chats with the CEO of Game Day Communications, Jackie Reau.
Reau is our expert contributor on Sports ETA's most recent White Paper on unlocking the value of earned media.
Learn about the benefits of earned media, why it's important to your organization, its role in destination and event branding, and much more.
Check out the report here: https://issuu.com/sportscommissions/docs/earned_media_wp_rnd_2