SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
2025 Sponsorship Trends with industry leader, Paula Beadle
What are the top sponsorship trends that will shape 2025?
Are there specific industries or brands that are leading the way in redefining sponsorship strategies?
How are technologies like AI impacting sponsorship deals?
All of these questions (and many more) will be answered in this week's episode with Host, Kathrine Nero and Sponsorship Industry leader, Paula Beadle.
Paula is the Founder and CEO of Sponsorship Marketing Association and has bought and sold sponsorships for everything from multi-million-dollar naming rights to racing pigs!
She is a results-driven leader known for developing winning strategies, fostering bold ideas, increasing revenue, and creatively connecting the right partners.
Tune in and let us know what you learned from Paula and Kathrine's conversation!