SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Behind the Scenes of the NCAA Women’s Final Four
Have you ever wondered what it takes to plan, produce, and pull off NCAA women's basketball events (including March Madness!).
This week, walk through the process with Director of NCAA Women's Basketball, Amy Reis and our podcast host, Kathrine Nero.
We'll learn more about the work Amy does, the NCAA's connection with Sports ETA's Women's Summit, the challenges destinations may face during the planning and execution of big events like March Madness, and much much more!