SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Meet Sports ETA's 2025 Executive of the Year, Michael Guswiler
Join us this week for a chat with Sports ETA's recently-named 2025 Executive of the Year!
Mike Guswiler, the President of West Michigan Sports Commission chats with host, Kathrine Nero about this prestigious honor, recognizing his leadership of the West Michigan Sports Commission as well as Sports ETA, where he served as a former board member from 2010-2014.
Mike will also share what he and his team are looking forward to in the coming year, upcoming projects and much more.
*Sports ETA Member Awards are presented by Team Travel Source.