SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
TrackTown USA: Creating a home for athletes across the world
We're sprinting through these Fall episodes and today, we'll join Kathrine and The CEO of TrackTown USA, Michael Reilly.
TrackTown USA, Inc. is a non-profit organization committed to setting a standard of excellence in the sports of track and field and running by hosting premier events, creating a supportive environment for elite athletic performances, improving facilities, being a leader in sustainability and inspiring the next generation of track and field athletes and fans.
Michael and Kathrine will discuss how how TrackTown has helped build the international track & field brand in the USA, and is responsible for managing major events (think US Outdoor Track & Field Championships, US Olympic Track & Field Trials, Paralympic Track & Field, World Athletics Championship, and more!).
Learn how TrackTown USA has, and continues to, take a collaborative and community-first approach to hosting major track & field competitions -- including the upcoming 2026 World Athletics U20 Championships.
Michael will share how they juggle hosting these large-scale events while helping stakeholders find value in all of it.