SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Team IP: Capturing the spirit of your organization
In this episode of SEEN Saturday Series, host Kathrine Nero welcomes Terra Alphonso from Team IP to dive into how merchandising can amplify the identity and culture of sports organizations. You’ll hear how Team IP became Sports ETA’s official merchandiser, what goes into creating an impactful online storefront, and why branded merchandise does more than just sell—it helps build loyalty, visibility, and community.
Whether you're involved in sports commissions, event management, tourism, or simply curious about the power of branding, this conversation offers fresh insights and practical takeaways for elevating your organization's spirit through merchandise.