SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
The Cultural Personality of Place: Turning Assets into Events: A 4S Summit follow up with Dr. Jen Fry
Did you catch Dr. Jen Fry's breakout session during the 2025 4S Summit? If so, get ready for a refresh of the nuggets of wisdom she shared! And if not, buckle up!
Dr. Fry first joined us at the 2025 Sports ETA Symposium where she led two education sessions, Transforming Tension: Leveraging Conflict for Personal and Professional Growth and From Friction to Forward: Using Conflict to Strengthen Teams. She also just recently released a book titled “I Said No”.
Learn more about Dr. Fry, the breakout session she presented at the 4S Summit, "The Cultural Personality of Place: Turning Assets into Events.", and what she hopes listeners walk away with after a session with her.