SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Brave Your Fear: A 4S Summit presentation
Still riding the high from 4S Summit? You're in luck! Crista Samaras, Founder of Brave Enterprises joins Kathrine to chat about her powerful presentation, “Brave Your Fear.”
Crista is warm and demanding, deeply strategic and wildly intuitive. She doesn’t just motivate—she disrupts, stirs, and transforms. Whether she’s speaking, coaching, or designing experiences, Crista Samaras is in the business of helping people brave their fear.
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Crista’s Bio:
Crista Samaras is a force of nature—a world-class athlete turned creative powerhouse, who has spent her life helping people face fear, find clarity, and BOOM into their potential.
A standout at Princeton University, Crista made her mark as one of the greatest lacrosse players of her era: Rookie of the Year, two-time Ivy League Player of the Year, three-time All-American, and a 12-year veteran of the U.S. Women’s National Team, where she won gold and silver in World Cup Championships. In 2022, she was honored with the inaugural Legacy Award from USA Lacrosse, recognizing her lifetime of impact as a trailblazer and change agent in the sport.
In 2004, Crista founded a national lacrosse program that redefined the game for girls in non-traditional regions. Her focus wasn’t just athletic development—it was identity, confidence, and leadership. Thousands of athletes have been shaped by her honest coaching and electric belief in their potential.
In 2016, Crista turned her eye toward something bigger: bravery. She founded Brave Enterprises with a bold hypothesis—that training people to face fear directly could radically shift confidence and create a deep well of joy. Since then, Brave has worked with over 20,000 people in more than 550 sessions across the country, using science, story, and strategy to activate bravery in classrooms, boardrooms, locker rooms, and beyond.
From 2022 to 2024, Crista was the founding VP of Content & Teams at The Post, a leadership network for business leaders who were former college, Olympic or professional athletes!