SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Redefining Spokane’s Sports Identity: Inside “The Fifth Season” with Keytra Lewis
How do you turn a traditionally slow tourism season into a powerhouse sports destination moment? Spokane Sports did just that with The Fifth Season — the region’s first branded indoor track and field season.
In this episode, we sit down with Keytra Lewis, Associate Vice President at Spokane Sports, whose team’s bold and innovative campaign earned them Sports ETA’s Destination Branding & Marketing Campaign of the Year (population under 500,000). Keytra shares the story behind the campaign, strategies for driving hotel stays and community pride in winter months, and actionable takeaways other destinations can use to inspire their own brand-building efforts.
Join us!