SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Building the Future of Sports Tourism
Sports facilities are more than just venues — they’re catalysts for community growth, event recruitment, and destination success. In this episode, we sit down with Vince Trinidad, Sports ETA’s Facilities Programming Adjunct, to explore what truly makes a great sports facility and why understanding their design, management, and impact matters to every sports tourism professional.
Vince shares how the definition of a “great facility” has evolved, the behind-the-scenes considerations that go into building and operating modern venues, and how facilities have transformed communities and economies alike. We’ll also dive into Sports ETA’s Facilities 101 education offerings, from the quick-listen Power Play to the in-depth Certificate Playbook, and get a first look at the 2026 Facilities Summit in Las Vegas, featuring tours of South Point Arena and more.
Whether you’re a destination marketer, event organizer, or industry partner, this episode will help you see facilities in a whole new light — and understand why mastering the business of venues can be a game-changer for your organization.
Listen in and start building your knowledge base — one facility at a time.