SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
SEEN listener favorite episode: TrackTown USA: Creating a home for athletes across the world
As we wrap up the year, we're celebrating your favorite podcast moments of 2025—and this conversation with Michael Reilly, CEO of TrackTown USA, rose to the top.
In this episode, Host Kathrine Nero sits down with Michael to explore how TrackTown USA has built a reputation as one of the most collaborative, community-driven hosts in the world of track & field. From decades of stewarding marquee events to preparing for the 2026 World Athletics U20 Championships, TrackTown continues to set the standard for what thoughtful, athlete-centered, community-powered hosting looks like.
Michael also breaks down how his team balances the complexity of large-scale event operations while ensuring every stakeholder—from athletes to local partners—finds meaningful value in the experience.
Tune in (or re-tune in!) to hear how TrackTown USA continues to elevate the sport and its community, one major event at a time.