SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
SEEN listener favorite episode: The Bluhawk Blueprint
This fan-favorite episode takes you inside the creation of Bluhawk, the transformative new sports, recreation, and entertainment destination in Overland Park, Kansas.
Host Kathrine Nero sits down with Greg Jackson, General Manager of AdventHealth Sports Park at Bluhawk, to discuss the opening of the city’s newest marquee facility—built to serve families, athletes, and the surrounding community in a whole new way.
In this episode, you’ll learn:
What makes Bluhawk’s approach to multi-use sports and entertainment unique
How thoughtful design and community-first planning shaped its vision
What other destinations can take from the Bluhawk model to build—or elevate—their own facilities
If your organization is thinking about building, expanding, or reimagining a sports venue, this conversation is packed with insights you won’t want to miss.