SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Inside the Mind of a Rights Holder: What Stands Out at Symposium Appointments
You made it clear—your favorite content this year came straight from Symposium! And the episode that rose to the #1 spot features Patrick Cansfield, Director of Development at the American Junior Golf Association, in a standout conversation with Host Kathrine Nero.
Patrick pulls back the curtain on what truly “WOWs” his team—from powerful presentations to creative pitches—and how destinations can make a lasting impression long after appointments end.
Whether you’re a Symposium veteran or gearing up for your very first experience, this episode is full of practical tips to help you stand out, strengthen relationships, and show rights holders why your destination is the perfect partner.
Tune in to hear what caught Patrick’s attention—and what can help you level up your game for 2026.