SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
The AI Blueprint: Strategic Insights on Innovation from Brand USA
In this episode, we sit down with Janette Roush, the powerhouse behind Brand USA’s AI strategy.
As the industry’s first Chief AI Officer for a national DMO, Janette bridges the gap between complex technology and practical application for sports tourism leaders.
We dive into the "what now" and "what next" of generative AI, exploring how destination executives can move beyond the hype to implement meaningful innovation that drives economic impact.