SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
More Than Just Hotel Rooms: The New Math of Sports Tourism
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When a city hosts a marathon or an Ironman, the spotlight usually shines on the elite finishers and the local heroes. But behind the scenes, there is a complex, high-stakes choreography happening between event producers and local governments.
How do you balance the needs of a race director who wants a world-class course with a community that just wants to get to the grocery store on a Sunday morning?
In this episode, we sit down with Casey Taker to unpack the groundbreaking White Paper: The Untapped Power of Endurance Sports.
We move beyond the "heads in beds" metric to discuss how endurance events serve as massive economic engines and powerful tools for destination branding. Casey breaks down the framework for bridging the communication gap, killing data silos, and turning a one-off race into a lasting community legacy.