SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
The Science of NIL: Using Psychology to Unlock Athlete Value
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We’ve all heard of Name, Image, and Likeness (NIL), but the conversation is changing. It’s no longer just about who has the most followers on Instagram—it’s about who has the most sustainable brand DNA.
In this episode of the SEEN Saturday Series, Kathrine Nero sits down with Stephen Bienko, a former D1 multi-sport athlete turned tech-driven entrepreneur.
Stephen is the CEO of 42U, a New Jersey-based organization that is revolutionizing how collegiate athletic departments build rosters and how student-athletes prepare for life. Using patented psychological testing, 42U helps athletes identify their core strengths to become elite brand ambassadors for their schools and NIL partners.
We explore how 42U has already unlocked over $3 million in value for the BIG 10 and Rutgers, and why "the psychological profile" is the next frontier of the athlete-brand partnership.