SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Beyond the Bayou: How Baton Rouge is Redefining the "Big Event" City
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When the final ball rolled at the 2025 USBC Open Championships, Baton Rouge didn't just celebrate a tournament; they celebrated a $125 million economic victory.
But how does a destination turn a 150-day marathon event into a repeatable blueprint for success?
In this episode, Kathrine sits down with Triston Monte, Sports Development Manager at Visit Baton Rouge, to go behind the scenes of one of 2025’s biggest sports tourism wins. We discuss the logistical "magic" of the Raising Cane's River Center, how the city’s unique "Geaux" culture keeps athletes coming back, and what’s on the horizon for 2026.
Whether you're a rights holder seeking a partner or a destination aiming to elevate its impact, Triston shares the playbook for making a mid-sized city feel like a world-class stage.