SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Leading at Full Speed with Latasha Causey
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In this episode, we sit down with Latasha Causey, President of Phoenix Raceway and the first African American woman to hold that title in NASCAR history. Ahead of her keynote address at the 2026 Women’s Summit, Latasha pulls back the curtain on what it takes to lead a high-stakes sports venue and the intersection of operations, community, and culture.
We discuss her transition from corporate leadership at Bell Bank and USAA to the fast-paced world of motorsports, her experience hosting major double-header events, and her philosophy on building credibility in spaces where representation has historically been limited. Whether you’re navigating a career pivot or looking to own your leadership lane, Latasha’s insights on resilience and authenticity offer a masterclass in leading at any speed.