SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
At the Top of Her Game: Rachel Rogers on Leadership, Impact, and Recognition
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In this episode, we sit down with the 2026 Sports ETA Woman of the Year, Rachel Rogers. As the Vice President of Sports Sales & Engagement for Cobb Travel & Tourism and the Cobb Sports Alliance, Rachel has become a powerhouse in the sports tourism industry.
We dive into her incredible career journey—from her early days with the Rome Braves and her pivotal role in transitioning Shorter University to NCAA Division II, to her current leadership in making Cobb County a premier national sports destination. Rachel shares her insights on the evolving landscape of sports tourism, the importance of strategic partnerships, and what it means to lead as a woman in a high-stakes industry.
Whether you're an aspiring sports executive or a tourism veteran, Rachel’s story of "connecting strategy with execution" is a masterclass in professional excellence.
This episode is made possible by the generous support of Team Travel Source, the official sponsor of the Sports ETA Member Awards. We are proud to partner with an organization that shares our commitment to celebrating excellence and leadership within the sports events and tourism community.