SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Beyond the Game: Inside the New NCAA Bid Cycle with Anthony Holman
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What does it take to bring the magic of an NCAA Championship to your city? In this episode, we sit down with Anthony Holman, Vice President of Championships and Alliances at the NCAA, to discuss the incredible economic and community impact of hosting collegiate sporting events.
Coming off a wildly successful Spring Championship season, Anthony shares his insights on the shifting landscape of college athletics and why hosting an NCAA event is a uniquely low-risk, high-reward opportunity for destinations. We also dive into the brand-new NCAA bid portal and everything you need to know about the upcoming Championships Bid Cycle.
In this episode, we cover:
- A recap of the record-setting Spring Championship season.
- How the rapidly changing collegiate sports landscape affects host cities.
- The true value and ROI of hosting an NCAA Championship.
- Step-by-step insights into the upcoming bid cycle and the new online portal.
- What the NCAA is looking forward to for the rest of 2026.
Links & Resources:
Learn more and submit your bid: www.ncaa.org/bids
Follow the NCAA on social media for championship updates.