SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
The Comeback Playbook: From Natural Disaster to Sports Destination
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What happens when a natural disaster threatens to wipe your destination off the map? You don’t just rebuild—you reinvent.
In this episode, we sit down with the powerhouse team from North Little Rock Tourism to unpack one of the most inspiring comeback stories in the sports tourism industry.
After a devastating natural disaster shifted their entire landscape, the NLR team didn't just aim for "normal"—they aimed for "better."
Join host Kathrine and special guest Shelbey Morris, North Little Rock Tourism's Senior Manager of Sales and Partnerships, as they walk us through the journey from survival mode to a competitive masterclass in resilience.
We dive deep into how they used a sports feasibility study to silence the noise and sharpen their strategy, the "unlikely allies" that fueled their recovery, and the massive revitalization of the community’s crown jewel: Burns Park.