SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Designing the Destination: Architecture, Economics, and the Vision Behind Bluhawk with Bart Lowen
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In this episode, we sit down with Bart Lowen, Price Brothers' VP of Development, to explore the massive shift in sports tourism: the rise of the mixed-use district.
Using projects like Bluhawk and the North River District as blueprints, Bart explains why communities are no longer just building stadiums—they’re building entire ecosystems of hotels, retail, and entertainment.
We discuss the economic impact of "walkable" sports environments, why event organizers are now prioritizing these lifestyle hubs, and what destination leaders need to know before breaking ground on the next generation of sports-anchored developments.