SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
From Data to Decisions: How Active Insight is Changing Sports Tourism
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Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.
Sports tourism leaders are constantly being asked to make faster, smarter, and more strategic decisions — but what happens when you finally have the data to back them up?
In this episode, Sports ETA President & CEO John David sits down with John D’Orsay, CEO at EventConnect, to discuss Active Insight, powered by EventConnect — the newest data intelligence platform built specifically for the sports events & tourism industry.
Together, they explore:
1. What Active Insight actually is.
2. How destinations and rights holders can use the platform.
3. The value of real traveler and booking data.
4. How members can uncover trends, answer questions, and make stronger decisions.
Whether you’re focused on bidding, event strategy, advocacy, hotel demand, or understanding participant behavior, this episode will help you understand how Active Insight can become a powerful tool for your organization.
Learn more about Active Insight:
https://research.sportseta.org/active-insight/