SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
What's Next for Sports ETA? The New Chairman's Vision for the Industry
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.
The sports events and tourism industry continues to evolve—and Sports ETA is leading the way.
In this episode of SEEN, we sit down with Sports ETA's new Chairman of the Board to discuss the future of the association, the opportunities ahead for the industry, and the initiatives shaping what's next.
In this conversation, we explore:
- Sports ETA's newly released Convention Center Report and the key trends reshaping how convention centers are being utilized to host sports events.
- Sports ETA's expanding global strategy and what it means for destinations, rights holders, and the continued growth of sports tourism worldwide.
- The road to Salt Lake City as preparations ramp up for the 2027 Sports ETA Symposium and excitement builds toward the 2034 Olympic and Paralympic Winter Games.
Whether you're a destination leader, rights holder, facility operator, or industry partner, this episode delivers valuable insights into the trends, strategies, and opportunities defining the future of sports events and tourism.
Listen now and discover what's next for the industry.