SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
More Than a Game: The Year-Round Impact of Special Olympics
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Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.
Inclusion isn't an event; it's a lifestyle.
In this episode, we sit down with Special Olympics' North America Vice President of Sports to discuss the massive, year-round scale of Special Olympics. While the world often sees the highlights of global competitions, the true heart of the organization lies in the thousands of locations and dozens of sports offered every day to athletes of all abilities.
In this episode, we dive into:
- The Scale of Opportunity: Breaking the myth that Special Olympics is a once-a-year occurrence.
- Community Enrichment: How the organization provides the coaching and volunteer infrastructure to strengthen local engagement.
- Mutual Growth: The vision for the remainder of 2026, focusing on building deep, beneficial relationships with organizations to expand athlete opportunities.
- Global Impact: How local connections contribute to a worldwide movement of awareness and acceptance.